Wednesday, September 23, 2009

GoodGuide

GoodGuide is one of the most important and helpful organizations to come along in a long time.  It gathers and analyzes data on countless products so consumers can make informed choices about what they buy and why.  As noted on its website,

GoodGuide provides the world's largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.

The organization is discussed extensively in Daniel Goleman's book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything.

GoodGuide is an invaluable resource that helps move us closer to radical transparency and empowering consumers to truly be the change they want and need.

No comments: